Real advice on pitching, portfolios, styling, creative direction, and making work that actually connects.
Art direction isn’t just about creating beautiful visuals. The strongest brands in the world don’t just look good. They feel intentional. There’s strategy, research and cultural thinking behind every visual decision they make. From casting and styling to set design, brand collaborations and ambassadors. It’s not aesthetic for aesthetic’s sake. It’s storytelling with intention, and a lot of it!
That’s what I share here. I help the next generation of art directors build more meaning behind their visuals and concepts, get them in the know, inspire them with references and help navigate a very gate kept industry.
Artists must be men of wit, consciously or unconsciously philosophers; read, study and think a great deal of life… - Robert Henri
